Magnum Pleasure Store, Westfield Sydney CBD

Address: Westfield Sydney, Cnr Pitt and Market Streets, Sydney NSW

Opening Hours:

Monday – Wednesday 9.30am – 6.30pm
Thursday 9.30am – 9.00pm
Friday 9.30am – 6.30pm
Saturday 9.30am – 6.30pm
Sunday 10.00am – 6.00pm

* * *

What is it?

The Magnum Pop Up Pleasure Store was open from 16 July to 25 August 2013 at Westfield Sydney.


It’s a little ice cream bar in which you can choose different toppings to customise your Magnum ice cream.

MDS and I visited one lunch break to try it out.

Here’s how it works:

1. First, we paid at the counter and chose our toppings. The magnum (including toppings) cost $7.00 each.

2. Second, we walked past the topping bar where a friendly girl put scoops of our toppings into little metal cups, ready to go on top of our ice creams.

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The toppings included (from the website):

THE CLASSICS: Hazelnuts, pistachios, almonds, macadamias, crumbled biscuit, chocolate flakes, chocolate sprinkles, honeycomb pieces

THE SPECIALS: dried strawberries, dried raspberries, toasted coconut flakes, goji berries, crumbled meringue, rose praline, crushed chocolate-coated coffee beans

THE EXPERIMENTALS: rose petals, rock sea salt, popping candy and more!

3. Next, another girl unwrapped a vanilla ice cream from the fridge and dunked it in our choice of chocolate: dark, milk or white.  I chose milk (only the best).

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4. Next, the toppings were poured over our ice creams.

I chose pistachio, rose petals and crushed meringue.

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5. Our ice creams were then drizzled with another chocolate of our choice. My choice was white chocolate.


6. Finally, we chose a chocolate “M” button to go on top. I picked a white one.

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The experience was quite a bit of fun and we both enjoyed picking our toppings and customising the ice creams.

Although a bit pricey for one Magnum, there were plenty of toppings on it and the ice cream itself, with a THICK chocolate shell, tasted amazing. Absolutely delicious. It ended up being our lunch as we were so full after eating it!

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